So you’re probably asking yourself, “why is my email open rate so low?” or simply wondering how to get more subscribers to engage with your email.

The answer can be found in one key area: your subject lines.

You see, in addition to your brand name, your subject line is the first thing your list sees and strongly determines whether they open your stuff or not.

It is the most important part of the email.

But oftentimes, we just focus on the email copy itself without putting a little elbow grease into the subject line.

Not any longer.

It’s time to give your subject lines a little more attention to…well, get their attention!

Ready to Slay Your Email Open Rates?

So, here’s how to get your emails opened: spend time crafting amazing subject lines your subscribers can’t ignore.

Give your email copy a fighting chance by using several of the suggested email subject lines tips. You should notice an improvement as early as your next email blast.

Here goes!

#1 Use CoSchedule’s Email Subject Line Tester

Girl, let me tell you: I absolutely love this tool! 

You see, not only does this tester grade your subject lines to determine whether it’s likely to get opened, it also gives you pointers on where you can improve to better the score. 

You’ll discover words you didn’t even know were spammy and could trigger spam filters. Words such as home, buy, down, win, and even success can cause your message to end up in the Promotional inbox.

And who checks that on the daily?

Use this free tool to check your subject lines before sending your broadcast! You’ll be amazed at how better you get over time.

#2 Ask a Question

Did you know asking a reader a question immediately engages them? According to WordStream, 

Questions enter an instant dialogue with users, making them more likely to be opened.

In other words, make your subscribers go “hmmm..” and ask a question to quickly get them involved. 

#3 Numbers Work!

People dig listicles. So much so that they’ll engage even if it’s just to quickly skim through.

I mean, think about it…what prompted you to read this post? Because you knew you’d leave with seven new or reminded ways of improving your email open rates.

You knew the expected outcome and that it would be an easy read.

Your subscribers will think the same!

This also works with sharing data. After analyzing a whopping 115 million emails, a study revealed email open rates and replies were significantly higher when a number was mentioned in the subject line.

So aim to include at least one number in your email subject line and see how this impacts your open rates.

#4 Share the Benefit

Your subscribers want to know what’s in it for them. How will they gain or benefit from reading your newsletter?

Highlight the value of your message by giving them a sneak peek in the subject line. Share the benefit. 

You’ll drive better results when you clearly state the value they’ll receive.

#5 Spice. It. Up.

Bring your subject line to life by adding some flavor, color, and/or emotion to it. Emoji’s can make your email stand out from the crowd. Thing is, be sure to use it along with one of the tips shared in this post.

Also, descriptive and emotional words go a long way in tugging at your reader’s fingertips to click. CoSchedule offers a nice list of power words you can glean inspiration from.

Finally, put your personality and swagger on it! When people skim their inbox and come across your subject line, they should know it’s from you. 

Add humor every now and then! Subject lines that trigger emotions always win.

#6 Keep it Concise!

For the most part, people are checking their emails on their phones. A long subject line can get cut off. 

Keep it short, punchy, and to the point. Ideally, you want to keep your subject line less than 30 characters long.

As you get better, aiming for 15-20 characters would be exceptional!

#7 Use FOMO…but Sparingly

AKA, the fear of missing out, scarcity emails work wonders in boosting your email open rates. People fear not being in the know, missing out on a great deal, or getting left behind. 

Email subject lines that include “last chance” or “just in case you missed it” moves people to action. 

Use this tactic to your advantage but don’t over do it. Using scarcity too much could have the opposite effect.

Test, Test, Test!

To wrap it up, it’s important to test what’s working and what isn’t with your audience. Review your analytics daily to discover what’s resonating and driving results, and throw out what isn’t. 

With consistency, email marketing can create some powerful results for your business.

Much success!

Do Share the Love💗

Share the love with your fellow womenpreneurs so they too can get higher email open rates. Their people need to experience their value too!