Quality. Performance. Authoritative.

For CEOs like you, blogging has a special way of setting you apart as a leading expert in your industry while delivering amazing value to your audience.

It’s a key (often missing) ingredient that can attract high-quality leads and boost your revenue to its next milestone.

You see, I work with agencies who spend 5, 20, even $80k per month for blogging services and content.

Blogging is powerful...and progressive brands know it!

My goal: to show you why having a blogging strategy can get you to that next level in your 6 or 7-figure successful business.

Whether you’re aiming to attract a new high-paying client audience, increase awareness of your brand, or pursue high-paying contracts and collaborations, a consistent blogging strategy gives you intellectual assets and puts you in a position to do all the things.

What is the advantage of blogging?

Before we dive into why blogging is the BMW of content marketing😉, take a look at a few of these convincing stats pulled from HubSpot and OptinMonster:

• Brands with blogs generate an average of 67% more monthly leads than those who don’t blog
• Businesses that blog get 55% more website visitors than businesses that don’t
• Marketers who prioritize blogging are 13x more likely to have a positive ROI on their efforts
• 70% of people would rather learn about a company through articles rather than ads (HELLO🗣️!)
• 80% of your people–internet users–engage with both social media sites and blogs
• 57% of marketers say they’ve gained customers specifically through blogging
• In 2018, Huffington Post’s blog earned a whopping $14 million in monthly revenue😮

One stat I’d like to add here:

You own 0% of your social media and 100% of your blog.

Motivated yet? 

Well, here’s the deal: whether you’re a boutique business owner, fractional HR or COO, real estate agent, or lead a women’s empowerment brand, you can benefit from having a blog on your website.

Here’s why!

#1 Blogs Are Boss Moves

Simply put, blogs show we’re serious about what we do.

You’re immediately seen as an authority in your niche and one people should pay attention to.

You know…a force to be followed! 

It’s the prime place to showcase your expertise, experience, and knowledge to the world. 

And, businesses who blog care about the people they lead and inspire. 

That’s just what bosses do!

#2 Gives Your Brand the Unfair Advantage

A blogging strategy launches you into the stratosphere of your industry. The best of the best.

It gives your brand the slight edge above the competition, setting you apart, giving you a chance to rise above the noise.

In other words, what competition?

In fact, I encourage you to do some competitor research and discover whether others in your industry have a consistent blogging strategy. If they don’t, then you know blogging will put you a step ahead.

If they are blogging, check out what traction and engagement they’re getting. Maybe this is the type of truth needed to get in the game.

#3 Pour Into the ❤️s of Your People

Your blog is the perfect platform to nurture and add value to your audience. 

Although you may be killing it in your social media marketing with sharing compelling content and images, your blog gives you the chance to go deep into a subject matter…to really pour into the hearts of your followers.

McBride Sisters Collection, a Black women-owned winery company based in California, does an exceptional job blogging about topics that appeal to their readers.

From tips on how to create a bomb vision board to sharing delicious wine recipes and recommendations, their marketing team knows exactly how to give their audience what they want!

Besides, the numbers show our people want to hear from us through blog content and articles–a whopping 77% of them.

Need more inspiration? Here are a few other brands that are doing blogging right:

• Curly Nikki
• HubSpot’s blog
• The Smart Passive Income Blog

Let’s follow McBrides’ lead and inspire our followers in unbelievable ways!

#4 Build the Know, Like, and Trust Factor

Blogs are considered a trusted credible source. It humanizes your company in a way that makes you relatable. It showcases your passions and experiences, allowing you to build an authentic relationship with your reader.

In other words, it gets people to know, like, and trust you.

And we know, people do business with those they…you know the rest!

Now, granted, you’ve likely gained a ton of trust already through your social media efforts. 

Blogging creates the bridge for those who wouldn’t have found you on your social platforms. Aaand, blogging keeps people coming back to you because you’re giving them a reason to. 

So, instead of driving people to your product page and static website, send them to your blog where value abounds.

Especially with the new people you’re trying to reach, your blog would prove to be most effective. 

#5 Because Google👏🏽loves👏🏽blogs👏🏽! 

If your goal is to show up in Google’s search results, blogging is one of the best ways to help boost your website’s domain authority and get in front of more people.

Domain authority (DA) is a search engine’s ranking score which predicts how well your site shows up in SERP–or, search engine results page. The higher your score, the more likely Google will show your stuff. You can find out what your existing DA is here.

Now, frankly, this will take some time. However, because you have big-next-level goals for your company, publishing content now will give you a big ROI in the long run.

The best-performing blogs also tend to be the oldest.

#6 Fuels Your Entire Digital Marketing Strategy

One of the biggest reasons you should blog for your business is the endless content your post provides for your online marketing.

You see, you can divvy and change up your blog post in sooo multiple ways that feed your entire digital efforts. 

Here’s an example of what that repurposing and blog promotion would look like:

• Engage your email list by sharing your post during your weekly broadcast
• Publish a long-form Facebook post, giving a high-level overview of your piece
• Create 3-5 short social videos where they each dive into one topic from your blog post 
• Share the actual blog post to your own Facebook group
• Post one long video for YouTube
• Create 5 short FB/IG posts and share weekly
• Reshare your blog post again on social in 3 weeks–for the folks in the back that didn’t see it the first time!

So, you’ll never run out of content ideas for your social media when you blog.

#7 Traffic and Contacts and Sales, Oh My!

One of the top challenges business owners face in their marketing is traffic and lead generation. 

Yet, blogging plus an intentional promotional plan equals more website visitors.

And, the more people you have landing on your pages, the more chances to capture qualified leads and new customers. 

As shared earlier, 57% of marketers are acquiring customers primarily through blogging. 

Finally, the monetization strategies are endless!

A blogging strategy cures some of the biggest pain points entrepreneurs experience online.

Ready to Blog?

I personally compare blogging to a BMW because it’s attractive, authoritative, and performs. The benefits of blogging for our business are profound. It sets us to influence the industry we serve while reaching our dream goals.

If you’re ready to get started, you have two choices: a DIY situation and a DFY.

#1 Add a Blog to Your Website

Here’s a complete guide on how to start a blog. You can leverage AI tools like Jasper to help execute your blogging strategy.

#2 Hire Out Your Blogging to a Professional

Don’t have the time to execute a blogging strategy but you’re sold on the benefits? Schedule a discovery sales call here to see how we can become an extension of your marketing team.

Cheers to blogging❤️

~Charlene