Have you started blogging but you’re a little skeptical because you’re not seeing any traction?
Or maybe you’re considering blogging as a marketing strategy but want to get the ins and outs before diving in.
Either way, you’re in the right place!
You see, blogging is indeed a long term strategy. It’s more of a marathon than a race.
However, consistency is the key to the breakthrough! As you stick with it by creating compelling content that is valuable, answers your audience’s questions, and offers solutions, you will see a return on your investment.
Just keep at it!
So, when do people start noticing my blog posts?
The short answer: Between 90 days up to–and ideally–6 months.
This, of course, is considering you’re doing all the things to strategically get people in front of your blog post and using SEO techniques that make Google happy.
How Do I Speed Up My Blog’s Success?
Having a blog promotional strategy💥.
It’s not enough to publish your post and think traffic will start flowing your way. Some legwork is required to make your blog a hit!
The good news is, that legwork is all in your control.
By having a plan where you’re getting your message in front of targeted eyeballs, you increase the likelihood of your blog post touching the right people.
This, in turn, increases your impact, opt-ins, and sales.
How to Get Results with Your Blog {Your 90-Day Action Plan}
So whether you’re a bit frustrated because you’re not seeing results or you’re planning to implement blogging as part of your strategy, here’s a nice checklist that will help move the needle in your marketing.
#1 Have clarity on your goals
First, get super clear on what you want blogging to achieve for your business. Is it to have an arsenal of content that addresses all of your clients’ questions so your leads are more qualified and likely to buy? Or you’re looking for another channel to increase visibility?
Also, consider how blogging aligns with your overall business and marketing goals. When you come out the gate with this knowledge, you’re more likely to stay the course because your blogging is a part of your overall marketing strategy plan.
#2 Define what success looks like to you
It’s also important to define what success looks like to you blogging. It’s a great idea to have monthly pageview goals to measure your success.
Lily at FindingBalance.Mom does an incredible job outlining success goals for your first year blogging. Here’s an example of what a realistic monthly pageview goal would look like from her website:
#3 Follow your content calendar
Having a content calendar prevents you from twiddling your thumbs each week wondering what to blog about. It also keeps you consistent…which is vital for seeing results blogging.
Download your free content calendar that uses Google Sheets below. It also includes resources and tools to keep you at your game.
#4 Optimize your post with best SEO practices
Search engine optimization is how people find you on Google, Pinterest, YouTube and other search-driven platforms. It’s important to optimize your content in a way that you show up when people are indeed searching for you.
How do you do that? By leveraging keywords that your people are using in your actual content.
SEO is a whole lesson in itself. However, there are some easy steps you can take to better optimize your page for the long term. It takes some major time to begin ranking on search engines (Pinterest is easier to rank whereas Google is super competitive).
I wrote an entire guide that makes it easy for you to understand and begin implementing in your blog content.
#5 Create your 5-7 promotional checklist
Once you hit publish, have a checklist that you religiously follow once it’s live on your site.
Ideas include sharing it with your email list, creating 10 pins to schedule on Pinterest, and creating a complementary video to publish on YouTube.
Every👏🏽time👏🏽!
In fact, you can glean some ideas from this blog post here. Create your list and commit.
Keep in mind that you don’t have to complete your checklist in one day. You can spread it over 1-2 weeks and use automation tools like CoSchedule to schedule your content in advance.
Don’t Get Discouraged! Results Are On the Way🚀
As I shared earlier, consistency is the key to the breakthrough! Blogging is indeed one of the best ways to show you’re credible, to build relationships with your audience, and to drive conversions.
Stay at it. Over time you will begin to reap the benefits.
Much success!
