There’s no doubt: We👏🏽love👏🏽Michelle👏🏽Obama👏🏽!
Her influence, grace, and poise inspires women entrepreneurs all over the world to step it up and be the absolute best at what they do.
She empowers people to be greater, overcome obstacles, and make ish happen.
The beautiful thing is, your content marketing strategy has the same power: the ability to influence, move mountains, and change a person’s life.
You see, your message, voice, and know-how is unlike anyone else’s or any brand out there in similar niches.
You’re unique, and your content marketing is the channel to showcase that.
Yes, it’s time to leverage and walk in that power!
What Exactly is Content Marketing?
Just in case you’re not 100% familiar with the idea of having a content marketing strategy, here’s a bit of details before sharing why your content moves and shakes like Michelle Obama.
I love this less-formal definition from Content Marketing Institute:
“It’s a marketing process to attract and retain customers by consistently creating and curating content in order to change or enhance a consumer behavior.”
In other words, a content marketing strategy is your process of consistently sharing highly useful content (i.e. social media posts, blog articles, email content, video, webinars, etc.), getting it in front of your ideal customer, and moving your audience to action through your content.
The objective of content marketing is to position your brand as the expert and go-to leader in your space.
You’re also educating, entertaining, and empowering people through your content.
It is truly a win-win for everyone!
Why is a Content Marketing Strategy Important
Simply put, from a business standpoint, a content strategy (or creating high-quality content) impacts your buyers’ decisions more than any other technique.
Content impacts your customers’ buying decision.
As an influencer, a content strategy sets you to show up consistently for your audience.
You have so much to give to the world and there are people just waiting to hear from you. A content marketing strategy helps you to show up and show out to help solve real problems for the people of this world.
It also positions to grow your business, land big contracts that impact your family and community, and opens doors for collaborations and partnerships.
Now, here’s the good news: you’ve already been doing content marketing!
Through your social media efforts, live videos, Zoom webinars, and workshops, sis, you’re already doing all the things!
The minor tweak–which will make a big impact–is developing a plan that supports your business goals; where you’re taking your lead from prospect to customer to loyal customer using content.
As a result, you’re making an incredible impact.
Let’s dive into more reasons why your content has the ability to influence and inspire like Michelle.
Why Your Content Marketing Inspires Like Michelle Obama
#1 Your Experience and Expertise Ignites Change
Michelle uses her platform to unashamedly speak on women’s rights, social issues, and the unfortunate racism that plagues our nation.
She’s not afraid to have the tough conversations; the discussions that can spark change and encourage people to take rightful action towards justice, equity, and equality.
Her voice brings hope.
In our expansive digital world, you have the platform and reach to engage and transform the people who are looking for you. Your strategy puts your powerful message in front of those who absolutely need you most.
So whether you sell weight loss products that promotes amazing health and energy, hair and beauty products that sells confidence, or real estate that promotes wealth building, your content is the medium that brings hope.
Yes!
#2 Credible. Commanding. Compelling.
Michelle immediately captures attention when she walks in the room. Her story and background makes her unquestionably qualified to speak on said topics and gain the respect of everyone in earshot of her voice.
Not to mention her impeccable sense of style is just all the rage!
Like so, your content shows your credibility in your industry. You also command respect when people actually connect and talk with you because your reputation (ahem ahem, your content) precedes you.
Showing up and educating your audience positions you as the go-to…and exudes a level of confidence that’s attractive and compelling.
#3 You Genuinely Relate with Others
Our First Lady can relate to all people.
Seriously, it’s what makes her so special.
She authentically connects with people from different cultures, authoritatively communicates her ideas in the boardroom, and enthusiastically releases her vibrant side on a field full of laughing children.
Her authenticity is natural and genuine. It’s no wonder she’s perhaps the most admired woman in the world.
And yes, you have the same ability to connect and engage through your content.
Readers get to experience your personality and resonate with your message. You gain their trust, moving them one step closer to becoming life loyal fans of your brand.
Empower Like Michelle
Content marketing is powerful. You have a platform to share your expertise and knowledge to your people, creating a highway for change, transformation, and inspiration.
People are looking for brands to follow, to lead, to be inspired from. Be👏🏽that👏🏽brand👏🏽!
Remember, you’re already doing the things. It’s time to get in front of more people who are looking for you. Develop your content strategy today.
Michelle would be proud❤️
Want to Better Organize Your Content Strategy?
Download your free interactive content calendar to schedule your content in advance👇🏽👇🏽
