Do you find yourself saying, “I do all these different things and nobody knows about it😣?”
Your solution?
Create a one-pager.
A one-pager is a simple website where we neatly package our impact, brilliance, and expertise onto one page and share it with the world with the goal of getting your visitor to take action.
Here’s an example of mine ⇒ Charlene’s Simple One-Pager
Your one-pager cements your credibility, provides a core piece of content for you to promote online, and allows you to convert people who check out your page.
It is your business’s best friend!
Why Your One-Pager Is a Powerful Tool
Here are three big reasons why one-pagers can be a powerful tool for your business:
#1 You don’t have a full-blown website
Maybe you currently do not have a complete five-page website. No worries! Although it’s highly recommended to have one as you grow in business, it’s not crucial in the beginning…and it’s not a must-have to begin making money online. A one-page will do the trick!!
#2 You don’t get overwhelmed with having a tech stack
A one-pager gets you over the burden of getting bogged down with tech and gets you focused on taking action.
#3 You focus your energies on driving traffic to that ONE page
Yess! Your marketing strategy is honed on getting (the right) eyeballs to that page…so people learn more about you, how you can impact them, and the transformation they’ll experience when working with you.
Your One-Page Has One Goal: To Get People to Take Action!
Indeed! We want your visitors to either book a sales call with you, purchase your service or product, or join your email list.
That’s it!
And here’s the secret:
For this to work best, it should only have ONE call to action–and it’s the same CTA throughout the one-pager.
Why?
Because too many options give people a reason to be confused and not take any action.
So, decide whether you want to capture leads through booking appointments or joining your list, or if you want visitors to buy your product on the spot.
Psst…I personally prefer the former: to have them schedule an appointment or opt into my email list.
Do You Have a One-Pager?
If so, beautiful! Your goal is to have a daily promotional strategy where you’re intentionally getting traffic to that page.
Don’t have a one-pager? No worries! Here are three simple tools you need to get started:
#1 Landing Page Software – Leadpages is my favorite. There’s also Kajabi and Kartra.
#2 Calendar Software – Calendly is my go-to. I have several colleagues that use Acuity.
#3 Email Software – I’m ConvertKit all day baby…built for creators and entrepreneurs like myself. Of course, there’s ActiveCampaign and Aweber.
That’s all you need!
So begin crafting your one-pager today. Don’t forget to drop the link in the comments once it’s done.
I can’t wait to see it❤️
