If you answered yes, I got you! I understand the frustration of…
- Wanting to create content (whether social media posts, videos, blogs) but not knowing where to start
- Not creating content for the sake of creating content…you need it to make sense and drive results
- Not getting the engagement from your existing content
Yet, having a plan for your content strategy doesn’t have to be this mysterious, arduous thing.
In fact, there are two solutions to getting you to a better place with your content marketing:
The long-term solution is having a digital marketing strategy.
The simple you-can-do-right-now solution is being a valuable resource by answering your people’s most important questions….today!
Read on to discover how you can get clarity and wow your audience with content they love, like, and trust.
What Is Digital Marketing Strategy?
So, real quick, a digital marketing strategy is,
A digital marketing strategy helps your business achieve specific digital goals through carefully selected online marketing channels such as paid, earned, and owned media (HubSpot).
In other words, all of the pieces are working together online to achieve your specific business goals.
When you’re clear on your desired outcome (i.e. to get more subscribers into your email list or membership program, or to increase sales for your newly released product), all of your actions and content online aligns to create an experience that drives your desired results.
More soon on how to create yours!
The Simple Solution: Answer Your People’s Questions
Questions, questions, questions! Yes, this is by far the easiest strategy to start intentionally showing up as a resource for your audience and setting you as the go-to in your space.
By the way, you’re welcome to take a deeper dive into this strategy by reading They Ask, You Answer by Marcus Sheridan. A brilliant book about sharing compelling content that does all the things.
How to Get it Done {Your 3-Step Playbook}!
- Start a Google Doc and list every question you’ve ever been asked about your business, product, or service. Everything! Check your DMs, social media threads, email, text messages. Leave no stone unturned.
- Reach out to your top clients and ask them what are the three biggest questions they have about your industry (of course, be more specific than saying industry). Hearing directly from your people provides a wealth of content and product ideas.
- Create content that answers these questions…one by one. Whether your medium is Facebook, live video, blogging…whatever. Get to work answering these questions over the next 30-60 days while you’re crafting an actual digital marketing strategy.
Follow this simple playbook and you’ll be amazed at the level of engagement and the ease of creating compelling content.
Much success!
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